Myntra acquires smart wearables startup, Witworks

Updated:8 years, 2 months ago

New Delhi, Apr 16 (ANI): Leading platform for fashion brands and pioneer in m-commerce play, Myntra, on Monday announced that it has acquired Witworks, a Bengaluru based technology startup, focused on producing smart wearable devices and their underlying software. As part of the acquisition Myntra has inducted the team into its Innovation Labs; further strengthening the company's robust technology team and augmenting its product development capabilities. Witworks Consumer Technologies was founded in 2014 by Somnath Meher, Ankit DP and Chandrashekhar Iyer, alumni of IIT-Kharagpur. It launched its flagship wearable device, the Blink Watch in 2016, which operates on their voice-based platform, Marvin OS. The platform integrates a host of native and third-party services capable of innovative voice and visual interactions, designed specifically for wearable devices. Witworks also has a range of audio and fitness wearable devices, under the same brand.

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Myntra acquires smart wearables startup, Witworks

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