Devastating floods affect flower business during Onam in Kerala

Updated:7 years, 10 months ago

Kochi (Kerala), Aug 24 (ANI): The flower business in flood-hit Kerala during Onam celebrations got affected as people are not buying flowers in this festive season. On the auspicious occasion of Onam, people usually decorate their houses with colourful flowers and also use them in rituals. Flower business in Kerala blooms during Onam festival and flower merchants earn good amount but this year flowers are lying unsold. Markets in the state seem to be less crowded this year. Vegetable and grocery merchants echoed the same pain. Many electronics and mobile companies usually launch their new brands during the Onam season. But this year they have been forced to withdraw their advertisements due to floods. Onam is celebrated with fervor across the southern part of the country. All castes and communities who believe in the legend of King Mahabali celebrate Onam with full zest. The festival usually falls in August-September. It is a harvest festival, one of three major festivals celebrated by Malayalis along with Vishu and Thiruvathira, and it is observed with numerous festivities. The ten-day festival began on August 15 and the main day of the celebration is August 25.

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Devastating floods affect flower business during Onam in Kerala

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