Handloom sarees, which have been an integral part of India's textile heritage, have efficiently made their way to the wardrobes of many across the country and even abroad. Many of our Bollywood celebrities have also beautifully embraced handloom, often wearing traditional weaves at public ev
New Delhi [India], August 6: In a world where activewear has transcended gym walls and become part of everyday wardrobes, AUSM5X™ emerges as a true game-changer. Positioned as a next-generation performance fabric, AUSM5X™ isn't just about comfort - it's a complete suite of intell
New Delhi [India], August 4: Wurfel, India's premier luxury modular kitchen and wardrobe brand, has earned international acclaim by winning the DNA Paris Design Awards 2025 in the Product Design - Design for People category. This recognition is for its exceptional creation - the Katha Kitche
Stealing clothes from a sibling's wardrobe is something most people relate to, and celebrities are no different. Actor Khushi Kapoor recently said that she doesn't need to borrow clothes from her sister Janhvi Kapoor because they already share what she calls a "communal wardrobe".
Jaipur (Rajasthan) [India], July 28: Far from glamour, far from usability however, Ethnic Treasures chooses a different route where comfort, craftsmanship and honesty are at the forefront. Rooted deeply into Jaipur's textile traditions, and with the legacy of Guru Kripa Enterprises (establis
Chennai (Tamil Nadu) [India], July 24: Derby, Tamil Nadu's premier denim and menswear brand, announced the appointment of acclaimed Tamil Film Actor Gautham Ram Karthik as its official brand ambassador. This strategic partnership marks a pivotal moment in Derby's ambitious expansion plans as
Mumbai (Maharashtra) [India], July 23: It's time to browse, shop and splurge, because the season's most awaited sale is here! Whether you're refreshing your wardrobe or restocking your favourite beauty essentials, there's no better time to indulge as you gear up for the festive season. Tata
New Delhi [India], June 4: India's fashion-tech landscape takes a bold new turn with the launch of Slayrobe, the country's first intelligent styling and confidence platform for women. More than just an app, Slayrobe is a movement empowering women to reclaim their personal style through smart
New Delhi [India], April 7: A well-balanced wardrobe is all about having versatile, stylish pieces that effortlessly combine comfort with fashion. One such must-have is an ethnic cord set--a unique fusion of traditional and contemporary styles. Whether you're heading to a family gathering, f
New Delhi [India], March 31: In the fast-paced world of fashion, trends come and go, but some styles manage to cement themselves as timeless staples. One such trend that's here to stay is coords--matching sets that are not only stylish but also practical. Coords have become wardrobe essentia
New Delhi [India], March 13: Gentlemen, it's time to step up your style game! Nykaa Fashion, India's go-to destination for all things fashion, is about to take your wardrobe to the next level with the launch of The Indian Garage Co. (TIGC), one of India's fastest-growing D2C fashion brands.