The IPL TV and digital rights for the 2023-2027 cycle have been sold to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday. IPL is now the second most valued sporting league in the world in terms of per match value.
Mumbai [India], September 30 (ANI): With the second-half of IPL 2021 underway, Star India network is on track to breach the 400 million viewers' mark on TV, for the fourth year in a row. The marquee tournament has so far garnered 380* million viewers until match #35, 12* million higher than
Mumbai (Maharashtra) [India], May 6 (ANI): The 14th edition of the Indian Premier League (IPL) kick-started on April 9 just five months after the conclusion of the 13th edition of the tournament. But still, the viewership numbers skyrocketed as Star India network garnered a cumulative reach
Mumbai (Maharashtra) [India], May 4 (ANI): Star India has backed the Board of Control for Cricket in India's (BCCI) decision to postpone the 14th edition of the Indian Premier League (IPL).
Dubai [UAE], October 16 (ANI): One of the biggest challenges in resumption of cricket in the post coronavirus-era has been integrating fans into the system. Despite being the biggest stakeholders, fans have been kept away from the stadiums with an eye on their safety. In fact, going into thi