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The Missing Layer in Women's Activewear: How an Indian Brand Created the S
Updated : 5 months, 2 weeks ago IST
Bengaluru (Karnataka) [India], December 23: A surprising blind spot in the global activewear industry has come into focus as Adira, an Indian brand recognized for innovations in women's innerwear, introduces what it calls a new category in performance clothing: the Sports Panty.
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