Chandigarh [India], May 7: Virkaran Singh, a 23-year-old entrepreneur from Punjab, has officially entered the Digital Out-of-Home (DOOH) industry with a bold move. His AI-powered, data-driven startup, It's Spotlight, made its debut today by taking over the digital screens at CP.67 Mall, mark
Chandigarh [India], May 2: It's Spotlight, a newly launched data-driven digital out-of-home (DOOH) advertising startup, has officially taken over the digital screens at CP.67 Mall, Mohali's biggest lifestyle and entertainment destination. It will exclusively manage and operate the mall's com
According to a joint report by industry body FICCI consultancy services firm EY, by 2027, new media (digital as well as online gaming) will comprise 46 per cent of media and entertainment sector revenue, while traditional media (TV, print, film, radio, and Out-of-Home (OOH) will contribute 4
New Delhi [India], March 27: Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd. ("Axis Max Life"/ "Company"), has redefined Out-of-Home (OOH) advertising with an immersive 3D anamorphic display at Garuda Mall, Bangalore. This high-impact visual experience brought
New Delhi [India], March 17: Khushi Advertising, a leader in Out-of-Home (OOH) advertising, has announced a comprehensive brand transformation, unveiling a refreshed brand architecture and visual identity. This strategic evolution underscores the company's commitment to delivering seamles
Mumbai (Maharashtra) [India], March 17: Bright Outdoor Media Limited, (BSE - 543831), a leading name in India's out-of-home advertising, has launched three new digital LED billboards in Mumbai in collaboration with its joint venture partner. Adding a total of 1,840 sq. ft. of new OOH adverti
Mumbai (Maharashtra) [India], February 24: Out-of-home (OOH) advertising, also known as outdoor advertising, refers to billboards, signage, or other highly visual, highly impactful media displayed in public spaces people walk past and drive by every day. It also represents one of the biggest
Mumbai (Maharashtra) [India], February 18: AET LED Displays, a pioneer in fine-pitch MicroLED technology, is set to disrupt the digital display landscape at DDX Asia 2025, the premier exhibition for digital display solutions in the retail and DOOH (Digital Out-of-Home) industry. The event wi
Mumbai (Maharashtra) [India], January 21: Bright Outdoor Media Limited, (BSE - 543831), a trailblazer in India's Out-Of-Home advertising landscape, has once again set the benchmark for innovation with the unveiling of its latest Digital LED Hoarding in partnership with its joint venture part
Mumbai (Maharashtra) [India], December 27: Bright Outdoor Media Limited (BSE - 543831), a pioneer in India's Out-Of-Home (OOH) advertising industry, has achieved a significant milestone by securing the prestigious "Western Railways - Bulk Advertising Rights" contract. Valued at Rs60 crore, t
New Delhi [India], December 21: In a landmark move, Skyscanner, the global travel app, has unveiled its first Out-Of-Home (OOH) campaign in India, marking a significant milestone for the brand. The campaign will span 134 premium airport sites across the bustling hubs of New Delhi, Bangalo
Mumbai (Maharashtra) [India], December 14: Bright Outdoor Media Limited,(BSE - 543831), a pioneer in India's Out-Of-Home (OOH) advertising industry, has been conferred the prestigious title of "Great Indian IPO Game Changer" at the Great Indian IPO Summit & Awards 2024. The event took pl