Search For "ooh"
Digital to contribute about half of India's media-entertainment sector rev
Updated : 1 year, 2 months ago IST
According to a joint report by industry body FICCI consultancy services firm EY, by 2027, new media (digital as well as online gaming) will comprise 46 per cent of media and entertainment sector revenue, while traditional media (TV, print, film, radio, and Out-of-Home (OOH) will contribute 4
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Axis Max Life's Immersive 3D & Mixed Reality Out-of-Home Campaign Driv
Updated : 1 year, 2 months ago IST
New Delhi [India], March 27: Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd. ("Axis Max Life"/ "Company"), has redefined Out-of-Home (OOH) advertising with an immersive 3D anamorphic display at Garuda Mall, Bangalore. This high-impact visual experience brought
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Khushi Advertising Unveils Bold Brand Evolution, Reinforcing Its Position
Updated : 1 year, 2 months ago IST
New Delhi [India], March 17: Khushi Advertising, a leader in Out-of-Home (OOH) advertising, has announced a comprehensive brand transformation, unveiling a refreshed brand architecture and visual identity. This strategic evolution underscores the company's commitment to delivering seamles
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Bright Outdoor Media Expands Its Digital LED Network in Mumbai with 3 New
Updated : 1 year, 2 months ago IST
Mumbai (Maharashtra) [India], March 17: Bright Outdoor Media Limited, (BSE - 543831), a leading name in India's out-of-home advertising, has launched three new digital LED billboards in Mumbai in collaboration with its joint venture partner. Adding a total of 1,840 sq. ft. of new OOH adverti
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OOH To Skyrocket Its Growth with Technical Innovation: Dr. Yogesh Lakhani
Updated : 1 year, 3 months ago IST
Mumbai (Maharashtra) [India], February 24: Out-of-home (OOH) advertising, also known as outdoor advertising, refers to billboards, signage, or other highly visual, highly impactful media displayed in public spaces people walk past and drive by every day. It also represents one of the biggest
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Bright Outdoor Media Secures Prestigious Western Railways Bulk Advertising
Updated : 1 year, 5 months ago IST
Mumbai (Maharashtra) [India], December 27: Bright Outdoor Media Limited (BSE - 543831), a pioneer in India's Out-Of-Home (OOH) advertising industry, has achieved a significant milestone by securing the prestigious "Western Railways - Bulk Advertising Rights" contract. Valued at Rs60 crore, t
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Revolutionizing travel with seamless solutions across airports in New Delh
Updated : 1 year, 5 months ago IST
New Delhi [India], December 21: In a landmark move, Skyscanner, the global travel app, has unveiled its first Out-Of-Home (OOH) campaign in India, marking a significant milestone for the brand. The campaign will span 134 premium airport sites across the bustling hubs of New Delhi, Bangalo
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Bright Outdoor Media Honoured As Great Indian IPO Game Changer At The Grea
Updated : 1 year, 5 months ago IST
Mumbai (Maharashtra) [India], December 14: Bright Outdoor Media Limited,(BSE - 543831), a pioneer in India's Out-Of-Home (OOH) advertising industry, has been conferred the prestigious title of "Great Indian IPO Game Changer" at the Great Indian IPO Summit & Awards 2024. The event took pl
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Showcasing innovation and creativity in real time
Updated : 1 year, 6 months ago IST
New Delhi [India], November 29: Cathay Pacific, renowned as a premium travel and lifestyle brand, has launched a striking new Out Of Home (OOH) campaign aimed at transforming how travellers connect with the airline. By leveraging real-time contextual messaging across prime locations, the cam
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CURV - Chennai's First Curved Immersive Digital Display launched at Nexus
Updated : 1 year, 6 months ago IST
Chennai (Tamil Nadu) [India], November 25: Khushi Advertising, a leader in ambient innovations in the OOH landscape, has partnered with Nexus Vijaya Mall to launch Chennai's first Concave Anamorphic screen, 'CURV', on 19th November at Nexus Vijaya Mall.
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Human Mobile Devices Dial Up Jimmy Shergill To Front New Campaign For The
Updated : 1 year, 10 months ago IST
New Delhi [India], July 22: Gear up for some dazzling celeb-power-packed news, as Human Mobile Devices teams up with the critically acclaimed actor and producer, Jimmy Shergill, as the new face of its much-loved feature phone line-up. The highly lauded actor from the Hindi and Punjabi film i
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Khushi Advertising Launches a Bold Integrated Marketing Campaign for "Kalk
Updated : 1 year, 11 months ago IST
New Delhi [India], June 28: Khushi Advertising, a specialized player in the OOH industry, launched a pathbreaking marketing campaign for the highly anticipated movie "Kalki 2898 AD". This comprehensive campaign strategically integrates ambient, DOOH, and traditional outdoor marketing with av
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