Addressing on the occasion, Vaishnaw said that today's launch is a reflection of our growing and evolving economy. An entirely new creator economy has been created and this has also been recognised by the Prime Minister of India, as reflected in the first National Creator Awards to be presen
PM's remarks came after Malhar Kalambe, who was awarded with 'Swachhta Ambassador Award' at Bharat Mandapam in the national capital, expressed his willingness to work with the PM in 'safai abhiyan'.
The National Creators Award is an effort to recognize excellence and impact across domains, including storytelling, social change advocacy, environmental sustainability, education, and gaming among others. The award is envisioned as a launchpad for using creativity to drive positive chang