Search For "marketing metrics"
Return on Intelligence: The New Growth Currency CMOs Can't Afford to Ignor
Updated : 4 months, 3 weeks ago IST
New Delhi [India], January 3: Traditional ROI still matters, of course. No CFO is ever going to stop asking about returns on spend. But the CMOs who are quietly pulling ahead are judging themselves on something deeper: Return on Intelligence - the compounding value of every insight, every
Read More