Bengaluru (Karnataka) [India], March 6: Marking Women's Day with intent rather than symbolism, Zivame, the leading lingerie brand backed by the Reliance Group, as part of its Women's Day campaign hosted a curated women leadership panel titled Not Just Another Women's Day to examine the gap b
New Delhi [India], February 10: Something's changed in India's innerwear scene, and it's about damn time. Walk into any lingerie store now versus five years ago and you'll notice--wireless bras aren't hidden in some corner anymore. They're front and center. Seamless options aren't just one o
New Delhi [India], December 16: In a rapidly evolving India where women are redefining ambition, leadership, and self-expression, confidence has taken on a deeper meaning. It is no longer just about appearance, but about feeling supported and comfortable throughout everyday life. Yet, despit
New Delhi [India], November 27: Invogue, a leading brand in sleek, stylish, and smooth shapewear, launched its new lingerie collection for women. With the launch of their new lingerie collection, Invogue aims to bring style and comfort together for modern women.
New Delhi [India], September 4: Bold & Bae Fashion (BBF) is a Mumbai-based D2C brand that offers a curated range of lingerie, loungewear, athleisure, co-ord sets, and beachwear for the modern Indian woman who values premium quality and comfort. The brand caters to its customers through its S
New Delhi [India], September 4: For more than fifty years, Mybra has been a household name in India's lingerie industry, known for its unmatched comfort, affordable prices, and trust. Today, this legendary brand transitions into a new phase as Gossip Store, carrying forward its 50+ year lega
New Delhi [India], May 20: With changing style codes and evolving preferences, today's fashion is embracing a quieter, more thoughtful approach--one that prioritizes ease, elegance, and effortlessness. As silhouettes become sleeker and fabrics lighter, innerwear is stepping up to meet the mo
New Delhi [India], March 6: SOIE, a leading name in women's intimate wear, introduced its latest fashion innovation - the Smoov Collection - at Intimasia 2025. Featuring seamlessly bonded bras, the Smoov Collection from SOIE combines feather-light support, breathable fabrics, and state-of-th
New Delhi [India], February 13: Valentine's Day is just around the corner, and while chocolates and roses may be the classic go-to gifts, nothing says romance quite like exquisite lingerie. For men looking to surprise their partners with something elegant, intimate, and truly special, SOIE,
Kolkata (West Bengal) [India], January 2: Purely Femme emerges as a noteworthy intimate wear brand in a market driven by synthetic materials and fast fashion. The brand has been redefining the market standards of its customers through its commitment to providing premium quality lingerie that
New Delhi [India], July 9: In the last few years, India has seen the emergence of several brands creating outfits or clothing pieces designed for plus-size bodies. While many clothing brands have catered to this customer base, very few have worked towards providing adequate options to plus-s
Mumbai (Maharashtra) [India], June 4: Nykd by Nykaa, India's fastest-growing lingerie, sleepwear, and athleisure brand from the house of Nykaa , is proud to announce the most exciting collaboration of the summer. Nykd by Nykaa has partnered with the much-loved Jodi-Life designers known for i