New Delhi [India], September 24: For most Indian households, cleaning has meant harsh chemicals, generic fragrances, and purely functional packaging. Purecult set out to change that narrative.
New Delhi [India], September 23: On September 24, 2025, India will see the launch of Al Abbadi Fragrances, the country's first true homegrown luxury perfume house. The brand is entering with a bold promise: artisan-crafted perfumes made to European standards, each limited to just 1,500 piece
Mumbai (Maharashtra) [India], September 23: Azzaro is pleased to announce Ibrahim Ali Khan, emerging actor, style icon, and one of India's most promising young talents, as its new Fragrance Local Ambassador. Ibrahim will feature in the upcoming Azzaro Wanted campaign, showcasing the new Fore
Bengaluru (Karnataka) [India], September 12: H&M proudly announces the first-ever launch of the H&M Beauty concept in India, expanding its universe beyond fashion & Home concept to empower self-expression through beauty. The debut introduces a curated beauty line-up that is trend-driven, inc
New Delhi [India], September 11: Pour Home, India's leading home fragrance brand, has announced a new era in the zone of accessible luxury with the launch of its latest TVC starring none other than the iconic Kareena Kapoor. For those who aspire to celebrity living, the campaign video is an
Mumbai (Maharashtra) [India], September 10: Cupid Limited (BSE - 530843, NSE - CUPID) - Cupid Limited has signed a Term Sheet to acquire a strategic stake in the fragrance brand 'Mansam'. The investment is done through a fund structure managed by GII Investment Management Limited.
New Delhi [India], September 1: Back in 2016, baby care in India looked very different. Sure the market was full of big brands, but something just... felt off. Most products were packed with chemicals, synthetic fragrances and ingredients parents couldn't even pronounce. It was kind of overw
Pune (Maharashtra) [India], August 20: Hot Fuego, the world's leading next-level management and consulting company, has onboarded First Choice Fragrance as its newest client. A seventh-generation incense and fragrance brand, First Choice Fragrance is one of India's most respected names in th
New Delhi [India], August 13: Every Independence Day carries with it a rush of emotion. The pride of a shared history, the weight of sacrifice, and the quiet satisfaction of knowing that freedom is ours to shape. For Ahmed Al Maghribi Perfumes India, the celebration this year is taking a sce
Singapore, August 7: Sephora has launched 'The Perfect Shade For You,' a major new campaign across Asia Pacific that sets out to redefine beauty standards by championing individuality, authenticity and inclusivity.
Shanghai [China], August 6: Sephora announces the return of its largest and most highly-anticipated beauty event. Starting with Shanghai in September, SEPHORiA is coming back with its unique experience, marked by creativity, celebration, and exploration. Each stop of this global journey will
New Delhi [India], August 1: In a market long shaped by Western influence, India's perfume industry has lived through a quiet identity crisis. For years, Indian fragrance brands have packaged their creations in French-sounding names, styled them with generic international flair, and followed