Bangalore (Karnataka) [India], March 11: Cycle Pure Agarbathi, world's largest manufacturer of agarbathies and India's most trusted heritage brand, has partnered with globally acclaimed sitar artist Rishab Rikhiram Sharma for his India tour. The special tour, Sitar for Mental Health by Risha
In the heart of the city, where tradition meets modern business, a centuries-old fragrance culture continues to thrive. Inside a traditional attar shop lined with rows of elegant perfume bottles, the timeless art of natural perfumery is still very much alive.
Bengaluru (Karnataka) [India], February 24: The All India Agarbathi Manufacturers Association (AIAMA) has announced a significant initiative to implement Bureau of Indian Standards (BIS) certification across the incense stick industry. As the representative body for this traditional yet econ
New Delhi [India], February 20: With growing consumer preference for concentrated, alcohol-free fragrance oils, traditional Indian attar makers are witnessing renewed demand across urban and festive markets.
Mumbai (Maharashtra) [India], February 19: Innovate Beauty International LLP, founded by Industry stalwarts Villoo Daji & Kim Solomon has announced the launch of The Fragrance Bar (TFB), a personalized fragrance concept designed specifically for consumers on the go and younger audiences who
New Delhi [India], February 17: On 7 February 2026, the House of OLFA Originals, in collaboration with composer and cultural patron Dr. Sanjaanaa Jon, presented The Invisible Arts - an invitation-only evening in New Delhi where the scent of OLFA quietly shaped the atmosphere in dialogue w
Mumbai (Maharashtra) [India], February 6: Cupid may be working overtime, but Nykaa is doing the heavy lifting this February. The much-loved Nykaa Pink Love Sale is back from 6th to 15th February, going live 11 AM onwards, and it's bringing the biggest deals and the smallest prices of the sea
Bengaluru (Karnataka) [India], January 31: Gurgaon-based personal care startup Phitku has secured investment from Aman Gupta, Co-founder of boAt, and Anupam Mittal, Founder of Shaadi.com, on Shark Tank India Season 5 (Episode 16), after pitching what it claims is India's first crystal roll-o
New Delhi [India], January 24: Luxury perfume brand Ahmed Al Maghribi Perfumes is marking India's Republic Day at a defining milestone, as it completes 25 years of its global fragrance journey. The national occasion serves as a moment to honour the brand's Indian roots and the enduring bond
New Delhi [India], January 7: In today's world, where first impressions shape experiences, fragrance has become a powerful tool for creating unforgettable atmospheres. Whether it's a boutique, hotel lobby, spa, office, or even your home, the right scent doesn't just enhance a space--it defin
New Delhi [India], December 30: MiN NEW YORK, the globally acclaimed niche fragrance house founded by Chad Murawczyk, today announced a strategic collaboration with Nippon KIZ, an experienced partner in building and scaling premium consumer brands in India and select global markets. This col