Dehradun (Uttarakhand) [India], March 2: Walk into a cafe near a college campus or a co-working space in any Indian city, and a subtle shift becomes noticeable. Young consumers are dressing with intention. Sneakers are worn, not preserved. Sunglasses are part of looks rather than protection.
New Delhi [India], February 10: Something's changed in India's innerwear scene, and it's about damn time. Walk into any lingerie store now versus five years ago and you'll notice--wireless bras aren't hidden in some corner anymore. They're front and center. Seamless options aren't just one o
New Delhi [India], February 10: SoulARMOR is an e-commerce lifestyle brand from Rishikesh inspired by Indian spiritual wisdom and timeless design. The brand creates thoughtfully crafted apparel and lifestyle essentials that empower inner strength, cultural pride, and conscious living.
New Delhi [India], January 12: Buying a saree meant crowded markets, limited choices, and confusing prices for years. Many women faced common problems like a lack of size details, unclear fabric quality, and high costs for basic designs. Local shops often stocked repeated patterns and older
Bengaluru (Karnataka) [India], December 17: Flipkart, India's homegrown e-commerce marketplace, today unveiled #FlipTrends2025, its annual insights report capturing the definitive shifts in the nation's digital economy. With Gen Z dictating a new era of scroll-led discovery, tier 2 cities by
Gurugram (Haryana) [India], November 8: Blenders Pride Fashion Tour, India's most definitive voice in fashion, returns in 2025 with yet another spectacular edition where fashion, creativity and culture converge, and create 'The One and Only' stage that will set the tone for what's next in fa
Mumbai (Maharashtra) [India], October 7: Timex Group India proudly announces its association as the Title Sponsors with India's first and Asia's largest resort fashion showcase, India Beach Fashion Week (IBFW Showcase 2025). Taking place at the stunning Hilton Goa Resort from October 09-11,
Mumbai (Maharashtra) [India], September 29: With the festive spirit in full swing, it's the perfect time to elevate one's style. Tata CLiQ, the omnichannel e-commerce platform, is hosting its annual flagship 10/10 Sale on Tata CLiQ Fashion, Tata CLiQ Luxury, and Tata CLiQ Palette, from Octob