The government wants to ensure that the endorsements are in compliance with the Consumer Protection Act and any associated rules or guidelines. The government said it is essential for celebrities, influencers, and virtual influencers to adhere to these guidelines to maintain transparency and
With the aim to protect the rights of consumers, the Union Ministry of Consumer Affairs, Food and Public Distribution on Friday released a guideline 'Endorsements Know-hows!' for celebrities and social media influencers.
New Delhi [India], November 18 (ANI/SRV): "Reid & Taylor," one of the reputed premium suiting and shirting brand, is celebrating 25 years in India. Reid & Taylor has built a strong brand presence in India with its premium experience and high-value endorsements by ace celebrities like
Mumbai (Maharashtra) [India], November 18 (ANI/BusinessWire India): Tring, India's largest celebrity engagement and shoutout platform, has the single largest collection of celebrities for endorsements. Having worked with over 12,000 celebrities on the consumer side, Tring has served 1,000+ b
New Delhi [India], August 18 (ANI/NewsVoir): Sanosan, Made in Germany premium baby skin care brand, has successfully captured major markets across South India, Western India, Northern India, and various other tier-I-II cities pan-India. Launched by Glowderma, one of the leading skincare c
New Delhi [India], June 10 (ANI): With an objective to curb misleading advertisements and protect the consumers who may be exploited or affected by such advertisements, the Central Consumer Protection Authority (CCPA) under the Department of Consumer Affairs has notified Guidelines for Pr
Mumbai (Maharashtra) [India], May 17 (ANI): Cipla Health has roped in Bollywood star Ayushmann Khurrana as the brand ambassador for their flagship health supplement brand, Maxirich.
Mumbai (Maharashtra) [India], February 28 (ANI/NewsVoir): In a clear demonstration of her immense popularity with advertisers and audiences, the young and talented actor Mithila Palkar has signed two strong endorsement deals in a span of just one month with pizza brand, EatFit and cosmetics
New Delhi [India], February 3 (ANI/NewsVoir): Ahead of the World NTD Day on January 30, global leaders convened today to celebrate the 10-year anniversary of the London Declaration and kick off endorsements to the Kigali Declaration on Neglected Tropical Diseases (NTDs) - a high-level politi
New Delhi [India], January 6 (ANI/Heylin Spark): With the blitz of celebrity endorsements, super luxury packaging and mesmerising fragrance, the true nourishment inside a personal care product has been often overlooked.
Mumbai (Maharashtra) [India], September 23 (ANI/NewsVoir): Endorsements have seen a meteoric rise in the last couple of years both online and offline. The concept of celebrity endorsement in the Indian marketing and advertising industry is deep rooted.