The IPL TV and digital rights for the 2023-2027 cycle have been sold to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday. IPL is now the second most valued sporting league in the world in terms of per match value.
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According to latest information with ANI, Package A of TV is sold at Rs 23,575 crore which is Rs 57.5 crore per match and Package B of Digital Rights for India is sold at Rs 20,500 crore which is Rs 50 crore per match.The details of who bid what is yet to come but the value for per match
According to latest information with ANI, Package A is currently at 23,370 crore which is 57 crore per match and Package B of Digital Rights for India is at 19,680 crore which is 48 crore per match.
There are four specific packages in which the Indian Premier League e-auction will be conducted or 74 games per season for a five-year period from 2023-2027 with a provision of increasing the number of matches to 94 in the final two years.
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