Search For "digital platforms"
India's M&E sector crosses Rs 2.5 tn in 2024, advertising revenues sur
Updated : 12 months ago IST
For the first time in two decades, digital media has surpassed television to become the largest segment within the Indian M&E industry, accounting for 32 per cent of overall revenues and growing by 17 per cent to reach Rs 802 billion.
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ICC Champions Trophy 2025 breaks viewership records in India with blockbus
Updated : 1 year ago IST
The final also became the second-highest-rated ODI in TV history (outside of ICC Cricket World Cup matches) with 230 million viewers tuning in for the live broadcast with 53 billion minutes of watch-time across TV & Digital platforms.
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India is witnessing significant surge in illegal betting and gambling; 1.6
Updated : 1 year ago IST
Illegal betting and gambling activities in India have surged dramatically in recent years, with digital platforms accounting for a staggering 1.6 billion visits in just three months across four major sites, according to a report by Digital India Foundation.
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'Kya Main Galat?' to Premiere at Cannes, Set for Digital Release on JioHot
Updated : 1 year ago IST
Mumbai (Maharashtra) [India], March 4: The Indian entertainment industry is set for a major milestone as Kya Main Galat?, the latest song produced by SMC Music Company, gears up for a grand launch at the prestigious Cannes Film Festival. Following its festival debut, the film and song will b
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Govt considering need for a new law to regulate obscene and violent conten
Updated : 1 year, 1 month ago IST
The Ministry of Information and Broadcasting is reviewing existing laws related to all forms of media amid growing concerns over the misuse of freedom of expression to showcase obscene and violent content on digital platforms.
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Campa partners with JioStar as 'Co-Powered by' sponsor on TATA IPL 2025
Updated : 1 year, 1 month ago IST
As the TATA Indian Premier League (IPL) continues to reign supreme as the nation's most-watched sporting event, Campa from Reliance Consumer Products Limited (RCPL), in partnership with JioStar, is set to elevate its brand presence as a co-powered sponsor across both TV and digital platforms
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KlarifyLife by HDFC Life Explores Flavour, Vision, and Success with Biggie
Updated : 1 year, 1 month ago IST
New Delhi [India], February 14: India is a nation of food lovers united by their passion for diverse and vibrant culinary traditions that span every region, celebrating flavors from the mountains to the coasts and beyond. The country's food startup industry is transforming remarkably, fueled
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The Transition from Radio to Podcast Ft. Ramesh Menon on Brand Ki Baat by
Updated : 1 year, 1 month ago IST
New Delhi [India], February 12: Radio has always been more than just a medium for music and news--it has been a powerful force in shaping conversations, culture, and communities. While traditional radio once dominated the airwaves, the rise of digital platforms has transformed the way peo
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HDFC Life's New Campaign Highlights Parental Values and Financial Planning
Updated : 1 year, 1 month ago IST
Mumbai (Maharashtra) [India], January 23: HDFC Life, one of India's leading life insurers, has launched a new campaign that underscores the timeless role of parental values in shaping families and securing their future. With a moving story, the campaign demonstrates how love, respect, persev
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The Future of Fundraising: ILSS's India Fundraising Conference 2025 to Ret
Updated : 1 year, 2 months ago IST
New Delhi [India], January 20: The India Fundraising Conference (IFRC) 2025 - India's largest fundraising conference - will return for its fourth edition in February 2025. A collaboration between India Leaders for Social Sector (ILSS) and The Resource Alliance, the Conference will convene at
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IDFC FIRST Bank launches IDFC FIRST Academy on eve of New Year 2025
Updated : 1 year, 2 months ago IST
Mumbai (Maharashtra) [India], January 1: IDFC FIRST Bank is proud to announce the launch of IDFC FIRST Academy, a comprehensive financial literacy initiative available through digital platforms. This Academy reflects the Bank's mission to enhance financial literacy, enabling individuals to b
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Canara HSBC Life Insurance unveils new brand campaign, underscores solutio
Updated : 1 year, 2 months ago IST
New Delhi [India], December 27: Canara HSBC Life Insurance has unveiled its latest brand campaign, designed to resonate with the evolving aspirations of modern consumers who seek financial solutions that break away from traditional norms. Featuring the widely admired actor Varun Sharma, the
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