Search For "digital advertising"
IPL 2023 sees drop in advertisers: 40% drop for TV, 70% drop for Digital d
Updated : 2 years, 11 months ago IST
Digital advertising fared worse, with a 70% drop in advertisers on Day-1. On the opening day, the number of TV advertisers was 40% lower than last year, with only 31 live match advertisers against 52 last year.
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Digies 2023: Dabur Celebrates partnership with Ammaya Vox as the Digital S
Updated : 3 years ago IST
New Delhi [India], February 22 (ANI/ATK): From ground-breaking utilisation of social media to seamless integration across multiple platforms, from the mastery of hashtags to captivating long-form videos, Digies, the prestigious annual event hosted by afaqs!, celebrates the pinnacle of creati
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Mitgo launches Takeads - Privacy-first native advertising platform
Updated : 3 years ago IST
Gurugram (Haryana) [India], February 21 (ANI/BusinessWire India): Recent years have seen the debate around the use of user data in digital advertising intensify - and it seems that now a decision has finally been made. Along with this, the global native advertising market is growing at an ex
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infADTECH Innovator Infomo Global Ltd ("Infomo") completes acquisition of
Updated : 3 years, 1 month ago IST
Melbourne [Australia]/ Singapore/ Mumbai (Maharashtra) [India], February 10 (ANI/PNN): Singapore-based Ad-Tech innovator, Infomo, has today announced the successful completion of its M&A initiative with Dehradun-founded and based TorcAI Pvt Ltd ("TorcAI").
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US Justice Department files lawsuit against Google for "monopolizing digit
Updated : 3 years, 1 month ago IST
The US Justice Department, along with the Attorneys General of California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia, filed a civil antitrust suit against Google for monopolizing multiple digital advertising technology products in violation of Section
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Contextual Advertising Expert Seedtag Enters Indian Market
Updated : 3 years, 1 month ago IST
Mumbai (Maharashtra) [India], January 25 (ANI/PRNewswire): Seedtag, the leading contextual advertising company, has today announced its first entry into the Indian market. As its latest international expansion, Seedtag continues moving forward in its mission to become the global contextual p
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Cressanda Solution Limited bags prestigious order for in-coach digital adv
Updated : 3 years, 2 months ago IST
Mumbai (Maharashtra) [India], January 13 (ANI/PNN): Cressanda Solutions Ltd - leading company providing IT solutions, digital media and IT-enabled services has bagged prestigious order for in-coach digital advertising in the Kolkata Metro for a period of 5 years. The contract is renewable fo
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Newly launched crypto platform, TheSportsTattoo enables seamless trading s
Updated : 3 years, 4 months ago IST
New Delhi [India], November 8 (ANI/ATK): Newly launched platform TheSportsTatto, has now entered the field of cryptocurrency and is currently building its own burning mechanism for the crypto industry. Along with this, the platform will also launch its own cryptocurrency in 2024 which will p
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Reliance Jio declared Digital Enterprise-2022 at Digital Dragons Awards by
Updated : 3 years, 4 months ago IST
New Delhi [India], October 28 (ANI/SRV): The Indian Business Council (IBC) announced the winners of the 5th Digital Dragons Awards (DDA) at a grand ceremony held at VITS Mumbai on October 14, 2022. Reliance Jio, Bajaj Finserv, Disney, Westside, Viacom 18's Voot Select, Amazon India, Natgeo I
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India's leading digital advertising company, InkRevenue: The official bron
Updated : 3 years, 5 months ago IST
New Delhi [India], September 22 (ANI/GPRC): Leading digital advertising company, InkRevenue had been the official BEER PARTNER at the India Affiliate Summit (IAS), that was held on the 14th and 15th of September at the Leela Ambience Hotel in Gurugram, Haryana.
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Leading tech companies such as Google betting big on contextual targeting
Updated : 3 years, 8 months ago IST
New Delhi [India], June 21 (ANI/PNN): With the rise in privacy violations in the digital advertising space and new privacy laws in place, the world's biggest tech companies, including Google, are betting big on contextual targeting--cookieless targeting--to keep users anonymous and their bro
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Understanding the impact of cookieless targeting in digital advertising
Updated : 3 years, 9 months ago IST
New Delhi [India], June 9 (ANI/PNN): The pandemic forced people to work from home and created a work-life culture that is now considered a norm. Additionally, people began consuming more video content through the pandemic. In 2020, it was estimated that 9 out of 10 viewers wanted to view mor
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