New Delhi [India], July 1: For brands, relying only on social media channels for impactful marketing campaigns is not enough. To alter perceptions and grab the consumer's attention, a brand needs to go beyond a thumb-stopper post and some influencers. It's imperative that marketers give the
In a letter addressed to major online platforms in India, Consumer Affairs Secretary Rohit Kumar Singh strongly advised online platforms to not engage in 'unfair trade practices' by incorporating dark patterns in their online interface to manipulate consumer choice and violate 'consumer righ
Gurugram (Haryana) [India], June 29: The athleisure market, a fusion of athletic and leisurewear, has witnessed remarkable growth over the past decade, becoming a global phenomenon that seamlessly blends fashion with fitness. With an estimated market size of USD 21 billion in 2023 and projec
Mumbai (Maharashtra) [India], June 29: Moj, India's leading short video platform, is thrilled to announce its 3rd birthday celebration, marking a remarkable journey of delivering relatable and joyful content to its consumers in various genres. Over the last 3 years, consumers have been delig
Many people don't consider the day to begin until their coffee mug is empty. Coffee is commonly assumed to increase alertness, thus individuals drink it to wake themselves up and improve their productivity. Portuguese researchers analysed coffee consumers to determine whether the wakefulness
New Delhi [India], June 28: Dubai based, global digital debt collection and risk management start-up Datacultr today announced that its platform has enabled banks and financial institutions to extend loans worth over $ 1 billion (Rs 8,200crore), by May 2023. Datacultr's technology enables it
Tamil Nadu Minister of Co-operation, Food and Consumer Protection Department Periyakaruppan informed that tomatoes would be sold at Rs 68 per kilo to help rein in prices and also warned of strict action against hoarders.
New Delhi [India], June 27: Homes are no longer just the place we eat and sleep in or return to from a busy day at work. It has evolved into multi-functional living, turning this space into a true escape, a retreat from the outside world where one can relax and unwind and forget about everyd
Union Minister of Textiles, Commerce and Industry and Consumer Affairs, Food and Public Distribution, Piyush Goyal said that India is pioneering sustainable textiles contributing to a lesser carbon footprint and promoting a circular economy. The Minister said that the Indian textile industry
Rajiv Wadhawan, Advisor, Department of Health and Family Welfare Ministry received the award from Piyush Goyal, Minister of Textiles, Commerce and Industry, Consumer Affairs and Food and Public Distribution at a function organized on the occasion of Kreta Vikreta Gaurav Samman Samaroh by Min
BSES Rajdhani Power Limited (BRPL) and BSES Yamuna Power Limited (BYPL) on Sunday issued an advisory to ensure a safe and incident-free monsoon season for the consumers.