CAIT has released its comprehensive "Research report on Diwali festival sales 2025", based on an extensive nationwide survey across 60 major distribution centres, including state capitals and Tier 2 & 3 cities, conducted by its research wing, CAIT Research & Trade Development Society.
This year, the "Vocal for Local" theme is noticeably prevalent, with consumers showing a strong preference for locally made goods, marking a significant decline in Chinese product sales associated with Diwali.
Delhi alone is projected to contribute over Rs 8,000 crore, as markets are expected to witness a surge in consumer activity, providing a significant boost to traders.
With an estimated 48 lakh weddings taking place nationwide in November and December 2024, merchants and retailers across the country are preparing for an unprecedented surge in demand for wedding-related goods and services.