Search For "brand perception"
Where Brands Are Born and Stories Become Strategy: CMS at JAIN University
Updated : 2 months, 3 weeks ago IST
Bangalore (Karnataka) [India], December 18: Every iconic brand begins with a story -- one that connects, convinces, and stays memorable long after the message is delivered. At JAIN (Deemed-to-be University) - Center for Management Studies (CMS), students learn to craft those stories through
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Aggressive discounting by FMCG firms hurting brand perception as consumers
Updated : 8 months, 3 weeks ago IST
Aggressive discounting in the FMCG sector is beginning to backfire, with consumers increasingly associating heavy price cuts with compromised product quality, according to a report by financial management firm Emkay Global.
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Khushboo Goyal's Seven Seconds to Standout: How Luxury Packaging Drives Bu
Updated : 11 months, 3 weeks ago IST
New Delhi [India], March 26: Luxury Packaging Designer and brand strategist Khushboo Goyal is redefining how brands capture attention and build consumer trust with her new book, Seven Seconds to Standout. Exploring the science behind first impressions, the book reveals why packaging isn't ju
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MITSDE and CANVAS collaborate to create engaging learning experience
Updated : 4 years ago IST
Pune (Maharashtra) [India], March 9 (ANI/PR Newswire): Brand perception and brand image match only when the brand successfully delivers what it promises. In the case of the service industry, user experience takes precedence over other aspects due to the lack of tangibility factor in service.
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HDFC Bank's multiple digital outages are credit negative: Moody's
Updated : 5 years, 3 months ago IST
Singapore, December 7 (ANI): Moody's Investors Service said on Monday that HDFC Bank's multiple outages in its internet banking, mobile banking and payment utility services over the past two years are credit negative.
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Embassy Group's NRI Perception ranks first in the Industry
Updated : 6 years, 8 months ago IST
Bengaluru (Karnataka) [India] June 24 (ANI/BusinessWire India): Embassy Group, India's leading real estate developer, has been ranked first in NRI Perception in the Annual Brand Perception Audit Report by Track2Realty, an independent research venture recently.
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