Search For "brand consciousness"
Aroscop's Landmark Study Reveals Rural India's Festive Shopping Behavior
Updated : 7 months, 2 weeks ago IST
New Delhi [India], October 9: A comprehensive research report has revealed surprising insights into the purchasing behavior of rural India during the festive season, shedding light on the country's 600 million rural consumers. Based on 37,629 responses across more than 1,500 villages in nine
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From Design to Brand Loyalty: The Rise of Iris Clothing in India's Kidswea
Updated : 1 year, 10 months ago IST
Mumbai (Maharashtra) [India], June 28: From struggling designers to fast fashion controversies, the problems in the fashion and garment manufacturing industries were enough to make even the most experienced of fashion veterans want to throw in the towel. But situation as prevalentin fashion
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