The post, shared on Amul's official Instagram handle, featured the line, "Inka sur sabse mila", with the caption, "Amul Topical: Tribute to one of India's advertising legends!"
Kakkar, who shared a long friendship and professional bond with Pandey, took to Instagram to post a heartfelt tribute along with several pictures of the two together. Calling him his "friend" and "guide", Kakkar recalled how deeply Pandey influenced the industry and everyone around him.
The Indian advertising world is mourning the loss of its creative legend, Piyush Pandey, who passed away at the age of 70. Known for his stellar work in advertising with his simple yet powerful storytelling, Pandey left an unforgettable mark on both the industry and audiences.
Pandey had been suffering from pneumonia for the past few weeks. His health continued to worsen, and unfortunately, he passed away on Friday. He was 70.
Celebrated lyricist and CBFC Chairperson Prasoon Joshi mourned the demise of advertisement legend Piyush Pandey, and said that he "introduced me to the world of advertising."
Pandey, 70, passed away on Friday after suffering from pneumonia for several weeks, leaving the advertising industry mourning one of its most iconic voices.