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The Hardest Thing to Scale? Understanding
Updated : 7 months, 1 week ago IST
Performance ads expire. Inventory depletes. But empathy? That builds brand memory that compounds.
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GTF Technologies: The Agency That Quietly Reimagined Real Estate Marketing
Updated : 7 months, 1 week ago IST
New Delhi [India], August 4: In 2008, when most digital agencies were chasing fast-growing sectors like e-commerce and fintech, GTF Technologies chose a different path -- real estate. At a time when the industry relied heavily on hoardings, print ads, and site visits, GTF Technologies recogn
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Tamil Nadu moves SC against Madras HC restraining use of living persons' n
Updated : 7 months, 1 week ago IST
The Tamil Nadu government on Monday moved the Supreme Court challenging the recent Madras High Court order restraining advertisements for government welfare schemes from using the name of any living individual, photographs of former Chief Ministers and ideological leaders, or displaying any
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Avirata and AFL Announce a Joint Venture 'AVIRATA AFL Connectivity Systems
Updated : 8 months, 1 week ago IST
Bengaluru (Karnataka) [India], July 9: Avirata Defence Systems (ADS) and AFL are pleased to announce the official launch of their joint venture in India, A2CS (AVIRATA AFL Connectivity Systems Limited), marking a significant milestone in their long-standing partnership. This strategic collab
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Affordable Digital Marketing Agencies in India
Updated : 8 months, 1 week ago IST
New Delhi [India], July 4: Tired of wasting money on digital marketing that doesn't work? You're not alone. Many businesses launch websites, run ads, and post on social media--only to see little or no return. The problem isn't the platforms. It's the strategy behind them.
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Delhi High Court restrains Patanjali from airing Ads targeting Dabur Chyaw
Updated : 8 months, 1 week ago IST
In an Interim relief to Dabur India Ltd., the Delhi High Court on Thursday directed Patanjali Ayurved to withdraw advertisements that allegedly disparage Dabur's Chyawanprash.
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Truecaller Ads Launches 'Truecaller Play', a New Suite of Interactive Mobi
Updated : 8 months, 2 weeks ago IST
Bangalore (Karnataka) [India], July 1: Truecaller Ads, the advertising arm of the leading global communications platform, announced the launch of Truecaller Play : a comprehensive suite of rich media advertising solutions designed to transform how brands connect with consumers in today's mob
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Moodboards to Media Buys: Designing Aesthetic Ads That Actually Convert
Updated : 8 months, 3 weeks ago IST
New Delhi [India], June 24: You've got a vibe, a vision, maybe even a Pinterest board bursting with fonts, tones, and dreamy color palettes. But how do you go from that curated aesthetic to a scroll-stopping ad campaign, without hiring a full creative agency?
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One Photo, One Fort, One Dream: Chittorgarh Lights Up Times Square
Updated : 8 months, 4 weeks ago IST
New Delhi [India], June 18: Times Square is known for global ads, film promos, and celebrity faces. But in June 2024, something very different appeared on its glowing digital boards. The grand Chittorgarh Fort from Rajasthan appeared on the board. Among millions of lights and screens, the
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WhatsApp introduces ads, paid channel subscriptions
Updated : 5 months, 1 week ago IST
Meta has officially announced the rollout of ads on WhatsApp, marking a significant shift in the platform's strategy.
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The rise of the Digital Vegan: Why celebrity endorsements are losing their
Updated : 9 months, 1 week ago IST
Digital Vegans are the users who scroll past the ads, skip the sponsored posts, and seek out brands through word-of-mouth, subcultures, and long-form storytelling.
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Union Minister Prataprao Jadhav launches AyushSuraksha portal to strengthe
Updated : 9 months, 2 weeks ago IST
The portal was unveiled during a press briefing, marking a significant moment in the Ministry's efforts to enhance accountability and transparency across the Ayush sector, according to a statement from the AYUSH ministry.
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