Indian song to launch at Times Square

Updated:7 years, 7 months ago

New Delhi, Mar 22 (ANI): The makers of Punjabi film, 'Subedar Joginder Singh' have taken to an interesting marketing initiative - they are going to launch a new song for the flick at the Times Square, New York. Scheduled on March 24, the song is titled 'Ishq Da Tara' and is expected to show glimpses of 50-year older era in Punjab. Taran Adarsh, a trade analyst and an Indian film critic, tweeted, "Fantastic marketing initiative... Makers of Punjabi film #SubedarJoginderSingh will launch the new track from the film - #IshqDaTara - at Times Square, New York on 24 March 2018... Stars Gippy Grewal... 6 April 2018 release". Produced by Seven Colours Motion Picture, the film is slated to hit the theaters on April 6.