TV ad cap removal may boost industry ad revenue by only 1-3%: Ela

The removal of the 12-minute-per-hour advertising cap for television channels may provide only a limited boost to...

BGT 2024-25 becomes India’s most watched away Test series

The Border Gavaskar Trophy 2024-25 has delivered unprecedented viewing figures on the JioStar network with TV...

As per barc approx 300 million digital viewers

Lucknow (Uttar Pradesh) [India], October 7: The first season of Uttar Pradesh Kabaddi League (UPKL) 2024 concluded...

FIFA WC Qatar: 32 million tuned to JioCinema during final

As many as 32 million viewers tuned in to JioCinema on the final day of the FIFA World Cup Final as Argentina picked...

Zapr partners with PubMatic to expand addressability...

Bengaluru (Karnataka) [India], September 9 (ANI/PRNewswire): Zapr Media Labs, a fast-growing media-tech startup that...