According to the statement, issued following the 22nd ASEAN-India Summit held in Kuala Lumpur, Malaysia, the leaders agreed to adopt the "Reduce, Reuse and Recycle" model, promote Travel for "LiFE actions", and ensure sustainable, pro-planet practices in the tourism sector.
According to the Ministry of Tourism, the campaign has been unveiled in the Delhi Metro, with a vibrant display on both the exterior and interior of selected metro trains on the Yellow and Blue lines.
The summit brought together global leaders, united by a common vision for a better world and emphasizing the pivotal role of tourism and culture in sustainable socio-economic development, read the Ministry of Tourism press release.
The 'Delhi declaration' adopted during the G20 leaders' summit underligned the significance of the 'Goa Roadmap for Tourism' as a vehicle to achieve sustainable development goals (SDG), said a government release.