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Tata Power Turns Rooftop Solar into an Emotional Proposition with 'Yeh On
Updated : 2 months, 3 weeks ago IST
Mumbai (Maharashtra) [India], February 19: Breaking away from the category's conventional focus on savings, subsidies and system specs, Tata Power, in partnership with Rediffusion, has launched an emotion-driven brand campaign for Tata Power Solaroof titled "Yeh On Toh Quality Lifelong."
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