New Delhi [India], March 10: In India, silk sarees are more than just garments - they are symbols of tradition, craftsmanship, and family heritage. Many households own pure silk sarees that were worn during weddings, festivals, and other significant occasions. Over time, these sarees are car
The Prime Minister praised the Hadoti region's rich heritage and traditional products, highlighting specialities like Kota Kachori and Kota Doria sarees. He also mentioned globally recognised materials such as Kota Stone and Sandstone.
New Delhi [India], February 9: In many Indian homes, pure zari silk sarees hold deep emotional and cultural significance. Often worn during weddings, festivals, and important family occasions, these sarees are carefully preserved for years. Over time, some become torn, damaged, or unused, ye
Mumbai (Maharashtra) [India], January 20: As fashion continues to shift with global influences, evolving silhouettes, and ever-changing trends, there remains a quiet pull towards what feels rooted and enduring. After five years, celebrated textile designer Vidhi Singhania returns to Mumbai w
Rani Mukerji had a greet-and-meet session with her young fans at DY Patil Medical College, who were dressed in traditional attire. The girls wore saffron sarees while holding bamboo sticks and a shield, symbolising the bravery and empowerment of women in today's world.
New Delhi [India], January 12: Buying a saree meant crowded markets, limited choices, and confusing prices for years. Many women faced common problems like a lack of size details, unclear fabric quality, and high costs for basic designs. Local shops often stocked repeated patterns and older
Bhubaneswar (Odisha) [India], January 8: Prayanvi, a heritage-inspired saree brand dedicated to India's traditional handwoven textiles, officially unveiled its website on Sunday, January 4, 2026, at Suryansh Hotels & Resorts, Bhubaneswar. The launch marks a significant milestone in the brand
Pune (Maharashtra) [India], December 26: In a time when fast fashion dictates wardrobes and convenience often overrides craft, RURIethnic is quietly re-establishing the saree as a part of everyday life, not as a costume, not as an occasional indulgence, but as a lived, graceful garment.
New Delhi [India], December 23: Wedding season is here, and with it comes the search for dressing and gifts that feel thoughtful, special, and enduring. Whether you're attending intimate ceremonies or grand celebrations, Swadesh offers a carefully curated edit of wedding wear and meaningful
New Delhi [India] December 2: As India enters the 2025 wedding season with a wave of modern silhouettes--backless blouses, deep-V gowns, shimmer sarees, corset lehengas, and Indo-western cocktail drapes--one question has taken over bridal conversations everywhere: "What do I wear underneath?
The Telangana BJP on Wednesday ridiculed the Revanth Reddy government's decision to distribute one crore sarees to women across the state to mark the birth anniversary of former Prime Minister Indira Gandhi.