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RURIethnic Bringing Everyday Sarees Back into Modern Indian Lives
Updated : 4 months, 3 weeks ago IST
Pune (Maharashtra) [India], December 26: In a time when fast fashion dictates wardrobes and convenience often overrides craft, RURIethnic is quietly re-establishing the saree as a part of everyday life, not as a costume, not as an occasional indulgence, but as a lived, graceful garment.
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