India Masters etched their name in history by clinching the inaugural International Masters League (IML) 2025 title, after defeating West Indies Masters by six wickets in a grand finale on Sunday.
Fans and keen observers have noticed Tendulkar sporting prototype cricket shoes, training apparel, and even luggage throughout the tournament. This hands-on testing approach echoes a tradition among athlete-entrepreneurs who leverage their platforms to perfect their brands.
The highly anticipated International Masters League (IML) is all set to take the world by storm, bringing together legendary cricketers from six cricketing powerhouses, India, Sri Lanka, Australia, England, South Africa, and West Indies in a thrilling T20 franchise tournament.