Search For "puneet dua"
The Art and Impact of Brand Storytelling
Updated : 7 months, 1 week ago IST
Few markets embody the true spirit of brand storytelling like India. Here, storytelling is not just appreciated; it is expected
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The Hardest Thing to Scale? Understanding
Updated : 7 months, 1 week ago IST
Performance ads expire. Inventory depletes. But empathy? That builds brand memory that compounds.
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The Silent Engine: Why content-led growth outlasts everything
Updated : 8 months, 2 weeks ago IST
Every blog post, push notification, explainer video, or insight dashboard becomes a layer of scaffolding, one that translates complexity into confidence.
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From flash to follow-through: Why modern marketing must think like a syste
Updated : 8 months, 2 weeks ago IST
Growth isn't a series of stunts; it's a system of sync. When your messaging matches your delivery.
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The Science, The Swing, and The Surprise: Inside the mind of fantasy sport
Updated : 8 months, 3 weeks ago IST
Player form isn't enough; they check head-to-head stats, venue records, and recent matchup-specific performances.
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India's sports fans are getting smarter, and it's glorious to watch
Updated : 8 months, 4 weeks ago IST
Recruitment strategies backed by analytics have shown a 22% improvement in identifying long-term performers.
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The rise of the Digital Vegan: Why celebrity endorsements are losing their
Updated : 9 months, 1 week ago IST
Digital Vegans are the users who scroll past the ads, skip the sponsored posts, and seek out brands through word-of-mouth, subcultures, and long-form storytelling.
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Why trust is new currency in digital world
Updated : 9 months, 2 weeks ago IST
The Indian creator ecosystem is one of the most dynamic in the world. With over 2.5 million monetised content creators and influence over nearly 30 per cent of consumer decisions, according to a BCG report, the creator economy is no longer a side hustle, it's a formidable industry.
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How fanalysts are changing the sporting ecosystem in India
Updated : 9 months, 3 weeks ago IST
Many fanalysts also follow content creators who break down key moments, analyse captaincy calls, or explain why a field setup failed.
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From analysing data to discipline: Inside the minds of India's fantasy gam
Updated : 9 months, 4 weeks ago IST
Fantasy sports trading in India is experiencing a sharp ascent, not merely as entertainment, but as a data-driven, skill-based activity aiming to redefine the gaming experience for millions.
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