The exciting film 'It Takes One Day' featured some of cricket's top talents as well as Bollywood superstar, Shahrukh Khan, who narrated the specially conceptualized CWC23 ‘Navarasa’, showcasing the raw emotions experienced by fans and players.
Apart from SRK, renowned cricketers JP Duminy, Shubman Gill, Dinesh Karthik, the current World Cup-winning captain Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes and Jemimah Rodrigues all feature in the advertisement campaign.