Viacom18 secured the Women's Indian Premier League (IPL) media rights value for the 2023-2027 cycle for a whopping Rs 951 crore, which means per match value of INR 7.09 crore for the next five years.
The IPL TV and digital rights for the 2023-2027 cycle have been sold to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday. IPL is now the second most valued sporting league in the world in terms of per match value.