Mumbai (Maharashtra) [India], March 6: Designed for the modern man, Mercaze brings together thoughtful design, precision fit, and elevated materials to transform an often-overlooked everyday essential. The brand focuses on clean aesthetics, breathable fabrics, and seamless construction, crea
New Delhi [India], February 11: MAROON, a trailblazer in the Indian innerwear industry, has unveiled its latest innovation: the "NUDE - Find My Skin-tone" Collection. In a creative and powerful campaign shot by Vaanya Pictures, the brand uses inclusive storytelling to highlight a message of
New Delhi [India], February 10: Something's changed in India's innerwear scene, and it's about damn time. Walk into any lingerie store now versus five years ago and you'll notice--wireless bras aren't hidden in some corner anymore. They're front and center. Seamless options aren't just one o
Indore (Madhya Pradesh) [India], February 10: Lux Cozi, one of India's leading innerwear and premium wear brands, successfully hosted its Grand Retailers' meet in Indore, bringing together over 2000 retailers from across Madhya Pradesh. The event reaffirmed the brand's focus on deepening ret
New Delhi [India], February 4: Motherhood in India has always come with an unspoken expectation: endurance. Women are taught to adjust to bodily changes, sleepless nights, discomfort, and pain, often without questioning whether things could be better. Especially when it comes to their own co
Bengaluru (Karnataka) [India], December 23: A surprising blind spot in the global activewear industry has come into focus as Adira, an Indian brand recognized for innovations in women's innerwear, introduces what it calls a new category in performance clothing: the Sports Panty.
New Delhi [India] December 2: As India enters the 2025 wedding season with a wave of modern silhouettes--backless blouses, deep-V gowns, shimmer sarees, corset lehengas, and Indo-western cocktail drapes--one question has taken over bridal conversations everywhere: "What do I wear underneath?
Bengaluru (Karnataka) [India], October 14: Page Industries, the exclusive licensee of JOCKEY International Inc. (USA), today announced the opening of its 1500th Jockey Exclusive Brand Store (EBS) in India; a major milestone in the brand's ongoing retail evolution. The store features a modern
Bengaluru (Karnataka) [India], October 9: Page Industries, the exclusive licensee of JOCKEY International Inc. (USA), today unveiled the launch of its latest Next Gen Inno-Wear expanding men's innerwear collection, made with advanced Bonding technology that delivers unmatched comfort for eve
Bengaluru (Karnataka) [India], September 27: Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), introduces their new women's innerwear collection crafted with cutting-edge bonding technology to deliver a next to skin fit and unrivaled comfort of luxury and seaml
New Delhi [India], September 24: GAS Milano, the premium Italian Denim wear brand, introduced its new line of innerwear with a sensuous campaign featuring the Stunning John Abraham.
New Delhi [India], September 4: Bold & Bae Fashion (BBF) is a Mumbai-based D2C brand that offers a curated range of lingerie, loungewear, athleisure, co-ord sets, and beachwear for the modern Indian woman who values premium quality and comfort. The brand caters to its customers through its S