Digital Gold, described by PhonePe CEO and co-founder Sameer Nigam as "physical gold sold digitally", is rapidly emerging as a preferred savings instrument for millions of Indians.
India's gold loan market has increased from USD 33 billion in FY19 to USD 83 billion in FY24, growing at a compound annual growth rate (CAGR) of 20 per cent, according to Praxis Global Alliance report.