FMCG firms target rural markets after witnessing tech adoption

With the rapid adoption of technology and a growing digitally fluent population, Fast-Moving Consumer Goods (FMCG)...

FMCG firms set ambitious targets, GST cut spur consumer spending

With consumers in both urban and rural areas showing greater flexibility in spending, driven by GST reforms and...

Established FMCG firms accelerate acquisition of D2C brands

Many established fast-moving consumer goods (FMCG) companies are acquiring direct-to-consumer (D2C) players with...

Aggressive discounting by FMCG firms hurting brand perception as

Aggressive discounting in the FMCG sector is beginning to backfire, with consumers increasingly associating heavy...

Indian-grown LuvIt and UNIBIC join ONDC with Bizom

Bengaluru (Karnataka) [India], October 13 (ANI/NewsVoir): The Open Network for Digital Commerce (ONDC), an...

KVIC posts Rs 1.15 lakh crore turnover in 2021-22

New Delhi [India], April 30 (ANI): Khadi and Village Industries Commission (KVIC) has become the first organisation...

Value for money and quality oriented cosmetics will now be...

Mumbai (Maharashtra) [India], May 1 (ANI/NewsVoir): The market size of Indian personal care industry is growing day...

Indian FMCG firms outpace MNCs in growth, revenue:...

New Delhi[India], Oct. 31 (ANI): During the FY 2016, domestic Fast-moving consumer goods (FMCG) companies have...