Gwalior (Madhya Pradesh) [India], March 10: iTokri, the artisan-direct e-commerce platform that has worked with over 10,000 artisans across 500+ craft clusters since 2012, has opened its 2026 summer fabric collection - what the company says is the largest curated selection of handmade summer
Bengaluru (Karnataka) [India], February 26: To commemorate its 19th birthday, Myntra, one of India's leading fashion, beauty, and lifestyle destinations, has announced Myntra Birthday Blast (MBB). The event will go live from February 28, with Myntra Insider customers getting early access 24
New Delhi [India], January 23: While much of India's ethnic wear industry centers on weddings, festivals, and trendy collections, Cotton Culture has steadily built its presence by examining a different reality: how Indian women dress for daily life.
New Delhi [India], January 20: Men's ethnic wear in India has entered a decisive new era. No longer limited to predictable wedding uniforms or occasional festive indulgence, ethnic fashion for men in 2026 is expressive, intentional, and sharply curated. Silhouettes are evolving, craftsmanshi
Chennai (Tamil Nadu) [India], January 15: KORA by Nilesh Chhadva and Mitesh Sumbad, the bridge to luxury Indian men's ethnic wear, is thrilled to announce the opening of its third store in Tamil Nadu at 2nd Avenue, Anna Nagar, Chennai on January 14, 2026. This new flagship store marks a sign
Mumbai (Maharashtra) [India], January 13: Netcore, a global leader in AI-powered customer engagement, and Mysore Saree Udyog (MSU), one of India's most admired ethnic wear labels, today announced the success of their collaboration in reimagining MSU's digital commerce experience. Through Net
Mumbai (Maharashtra) [India], November 18: Tata CLiQ, the omnichannel e-commerce platform, is hosting its annual and much-anticipated Black Friday Sale on Tata CLiQ Fashion, Tata CLiQ Luxury, and Tata CLiQ Palette from November 20 to November 30, 2025. With offers across a range of categorie
Hyderabad (Telangana) [India], September 30: India's leading ethnic wear brand, Neeru's, is all set to make waves this festive season with the launch of its new ad film featuring Tollywood sensation and brand ambassador, Sreeleela. Breaking away from conventional fashion campaigns, Neeru'
Mumbai (Maharashtra) [India], September 29: Ethnix by Raymond, the ethnic wear arm of the iconic Raymond Group, unveiled its flagship store at Lake Shore, Thane (Viviana Mall) bringing its century-old legacy full circle to the city where it all began.
New Delhi [India], September 23: Dr. Shveta Mishra, a Bhopal-born wellness professional and model now based in Gurugram, has been crowned Mrs. India Asia 2025 - 1st Runner-Up (Elegant Category). The grand finale, hosted on September 14 at Radisson Blu, New Delhi, brought together 90 finalist
New Delhi [India], September 12: Navratri is more than just a festival--it is a nine-day extravaganza of dance, devotion, and vibrant fashion. Every year, women across India and beyond eagerly plan their looks for Garba and Dandiya nights, making sure each outfit reflects a unique style and
New Delhi [India], September 10: In India, ethnic wear is more than just clothing--it's an expression of tradition, culture, and identity. Yet, for years, stylish and authentic men's ethnic fashion often came with a hefty price tag, leaving a large segment of buyers underserved. Enter See De