The programme brought together 49 sellers from Malaysia and key travel trade partners from Coimbatore and the wider Kongu region, strengthening Malaysia's engagement with one of South India's strongest outbound leisure and business travel markets.
Tourism Malaysia is set to launch its largest-ever sales mission to India, taking place from 3-7 February 2025. The mission will visit key cities Hyderabad, Bangalore, and Kochi, featuring a delegation of 62 sellers from Malaysia.