New Delhi [India], October 30: Babywear brand Sprog has announced a phased plan to extend its presence across India. From its base in South India, the homegrown label has emerged as one of the country's leading kidswear brands, winning over parents with its focus on safety, sustainability, a
Bengaluru (Karnataka) [India], May 14: AlphaBake, a pioneer in generative AI solutions for the fashion industry, has launched a virtual try-on option for online clothing brands, which combines the best of GenAI foundational models with proprietary AI models and workflows, to create a seamles
New Delhi [India], April 24: Tog and Trim, The Indian Clothing Brand Redefining Everyday Fashion. In a market full of passing trends and fast fashion, one homegrown brand is making a lasting impact--quietly winning hearts with clothes that feel just right. Meet Tog and Trim, an Indian clothi
New Delhi [India], April 16: ZapUp, a pioneering SaaS platform, a product of Perky.ai transforming how brands engage with customers on WhatsApp, has announced the launch of its next-gen marketing automation suite tailored for SMBs. The platform, now accepted into the Microsoft for Startups F
Clothing brands, this summer, are shifting their strategies to attract modern consumers, with a focus on performance-driven fashion, influencer collaborations, limited-edition drops, and engaging digital storytelling, as per the clothing industry players.
New Delhi [India], November 29: The end of the year calls for replenishment and revelry. The holiday spirit, festive soirees and intimate gatherings with friends and family make room for adding value to our wardrobe - clothes that are crafted consciously and help us put our best foot forward
New Delhi [India], November 20: In today's fast-paced world of advertising, celebrity endorsements have an unmatched ability to elevate brands and connect with audiences. Sunnex, a popular men's clothing brand, is taking this approach to new heights by teaming up with the energetic and influ
New Delhi [India], November 4: New York City is the beating heart of the fashion world, and New York Fashion Week (NYFW) is the ultimate stage where global brands showcase their latest designs to the world. With an audience of high-profile celebrities, influencers, and fashion enthusiasts, t
Surat (Gujarat) [India], October 14: Avitra Fashion, a leading Direct-to-Consumer (D2C) women's ethnic clothing brand, proudly announces the launch of its latest collection of premium designer suits and fabrics, just in time for the festive season. Known for its commitment to exceptional qua
Chennai (Tamil Nadu) [India], August 8: The grand finale of India Kids Fashion Week's Season 11 in Chennai concluded on a high note with an unforgettable showcase by Moon Rabbit, an award-winning luxurious sustainable children's clothing brand. Founded by Prasita Sabari in 2018, Moon Rabbit
New Delhi [India], August 1: In a groundbreaking move, Holy Grails Apparel, a Delhi-based online streetwear and sneaker marketplace, has announced a collaboration with 12 homegrown brands. Founded in 2023 by siblings Kartikeya and Kamakshi Khosla, Holy Grails has quickly established itself a
New Delhi [India], July 9: In the last few years, India has seen the emergence of several brands creating outfits or clothing pieces designed for plus-size bodies. While many clothing brands have catered to this customer base, very few have worked towards providing adequate options to plus-s