Mountain View (California) [US]/ Mumbai (Maharashtra) [India], November 10: Customers of CleverTap, the all-in-one engagement platform, have seen a significant 561% return on investment (ROI), according to a Forrester Total Economic Impact™ (TEI) Study commissioned by CleverTap. The st
New York [US], June 28 (ANI/PRNewswire): Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the launch of its Quality Sync Pre-bid Segment. Currently accessible in Xandr's Invest DSP globally and other DSPs soon, the solution allows advertisers to se
Mumbai (Maharashtra) [India], December 6 (ANI/NewsVoir): BigMuscles Nutrition, one of the country's leading nutritional supplement brands, has recently launched a social media campaign #PerformanceHiPechaan with their brand ambassador and Bollywood superstar Ranveer Singh.
New York [USA], Feb 23 (ANI): Social media giant Facebook is all set to make major changes to its ad metrics, aiming to clean up and clarify the way advertisers measure their campaign performance.
New Delhi [India], Mar 24 (ANI-BusinessWireIndia): WPP -Kantar's brand, communications and media research unit Kantar Millward Brown conducted its annual Media Conclave 2017 in Mumbai. This year's Media Conclave focused on the impact of various media Ad Formats on campaign performa