BharatPe has launched its latest marketing initiative, the "Super Over" campaign, aimed at driving transaction volumes across its merchant and consumer segments through a strategic association with Indian cricket captain Rohit Sharma.
Contest winners of the nationwide brand campaign Super Over meet 'The Hitman', Rohit Sharma, in an exclusive engagement, underscoring the brand's deepest commitment: that every merchant and every consumer deserves to be rewarded for the trust they place in the company.
Negi was speaking on the sidelines of BharatPe's 'Super Over' campaign, launched ahead of the ICC Men's T20 World Cup. Explaining the idea behind the initiative, he said the campaign was designed to reconnect with consumers and merchants while reinforcing the brand's presence in the digital
Brands are sharpening their marketing strategies as the global sporting calendar marks two major World Cups this year. While the FIFA World Cup is slated for July, closer home the T20 World Cup happening in February, is already triggering heightened activity among advertisers eager to tap
Bengaluru (Karnataka) [India], November 25: Navanc, set to become India's pioneering AI-native banking infrastructure company, has raised close to ₹6 crore in its Pre-Series A round led by GrowthCap Ventures, an operator-led early-stage VC fund founded by ex-BharatPe executive Pratekk Agarwa
BharatPe's CEO Nalin Negi has said the fintech's main focus now is to grow on the revenue side, following a landmark year in which it turned PBD (Profit Before Depreciation) positive for the first time in its seven-year history.