Mahindra said on Saturday it will contest brand rights of BE 6e against Indigo in the court. Meanwhile, the automaker will name its Electric Origin SUV as "BE 6".
Mahindra launched on Tuesday at Mahindra Research Valley, Chennai. Mahindra also unveiled its all new brand logo known as 'Unlimit Logo' which looks like an infinite sign.
These designs, characterised by bold aesthetics and innovation, mark a significant stride toward redefining electric mobility. The global debut of these SUVs is scheduled for November 26, 2024.