Search For "audience measurement"
TRAI Chief pushes for TV Rating reform and AI-driven spam protection to bo
Updated : 5 months ago IST
TRAI Chairperson Anil Kumar Lahoti announced that the regulator is advocating a shift to a competitive, multi-agency model to improve transparency and accuracy in TV ratings, moving away from its single-agency model for TV audience measurement.
Read More
Setting New Records: Slurrp.com Celebrates Being No.1 Food and Recipe Webs
Updated : 2 years, 7 months ago IST
New Delhi [India], October 17: Slurrp.com, India's leading online recipe aggregator, is pleased to announce that it is the number one food and recipe website in India, according to Comscore, a trusted authority in digital audience measurement. This recognition is a testament to Slurrp.com's
Read More
Delhi HC issues notice to Centre on PIL objecting 'Television Audience Mea
Updated : 3 years, 5 months ago IST
The Delhi High Court on Wednesday issued notice to Centre and others on a Public Interest Litigation (PIL) stating television audience measurement (TAM) Services" are being carried out by an array of private bodies, thus carrying out overriding activities of Constitutionally mandated duties
Read More
Kantar and VTION announce partnership to roll out India's first continuous
Updated : 6 years, 6 months ago IST
Mumbai (Maharashtra) [India], Nov 18 (ANI/BusinessWire India): Kantar, the world's leading data, insights and consulting company, has partnered with VTION to roll out 'OTT Audience Measurement', India's first real-time audience measurement solution that redefines audience measurement.
Read More