ASCI examined 10,093 complaints and investigated 8299 advertisements. The majority of violations were on account of misleading claims at 81 per cent, followed by ads that promoted harmful situations or products at 34 per cent.
Disclosures made in advertisements must be hard to miss and not mixed with a group of hashtags or links, said Rohit Kumar Singh, Secretary of the Department of Consumer Affairs.
While delivering his keynote address virtually at the #GetItRight Brand Influencer Summit 2023 organised by the Advertising Standards Council of India (ASCI) in Mumbai today, he provided valuable insights into the importance of responsible advertising and consumer protection.