Search For "ad spend"
Digital media scooped 46% of India's Rs 1 lakh crore+ ad spend in 2024-25:
Updated : 10 months ago IST
India's advertising market logged a compound annual growth rate of 6-7 per cent over the past five fiscals and crossed the Rs 1 lakh crore mark last fiscal - 2024-25, according to Crisil Ratings.
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VDO.AI completes seven years of shaping the 'Future of Video Advertising'
Updated : 1 year, 1 month ago IST
Gurugram (Haryana) [India], April 30: VDO.AI, a global advertising technology company empowering brands and publishers to leverage the potential of video content, recently marked seven years of being the frontrunners of the AdTech industry. With its proprietary tools and ad formats, VDO.AI h
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EaseMyTrip - The remarkable story of an Indian made travel behemoth
Updated : 1 year, 1 month ago IST
In an industry fueled by foreign Venture Capital money and aggressive ad spending, EaseMyTrip's journey reads differently. It never chased vanity metrics. It never raised external funds. And it never lost touch with the Indian consumer.
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Leadbug.io: Revolutionizing AdTech and Bridging the Gap in Marketing Autom
Updated : 1 year, 2 months ago IST
New Delhi [India], April 8: As of 2024, the global digital advertising industry faces a staggering Rs32,000 crore ($3.8 billion) in wasted ad spend. The total addressable market for digital ad spend globally stands at $679 billion, with a serviceable addressable market of $300 billion and a
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Segwise Launches a Creative Analytics AI Agent for Mobile Marketers, Expan
Updated : 1 year, 2 months ago IST
Bangalore (Karnataka) [India], March 13: Segwise, the AI-first User Acquisition platform, announced today the launch of Creative Analytics and Insights as part of its fast-growing UA platform. The Creative Analytics AI Agent uses multimodal AI to help mobile game and app publishers understan
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Leads Beyond Google Search and Meta: Gopal Verma's Ad Bullet is Transformi
Updated : 1 year, 3 months ago IST
New Delhi [India], February 19: Ad Bullet, founded by Gopal Verma, boasts over 11 years of experience in digital marketing. As a Google Partner Agency, LinkedIn Certified, and Meta Business Partner Member, Ad Bullet has made significant strides in the industry by managing an impressive Rs35
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Operating profit of Paint sector to drop by another 200 bps by FY26: CareE
Updated : 1 year, 5 months ago IST
The entry of new players has sparked a surge in capital expenditure and heightened competition within the sector. To counter competition and secure market share companies are expanding their capacities, growing dealer network, ramping up sales team and increasing ad spends. All these are pu
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76 Per cent of Consumers in India to Increase Usage on Open Internet, Posi
Updated : 1 year, 9 months ago IST
New Delhi [India], August 21: New research from global advertising leader The Trade Desk (Nasdaq: TTD) shows young Indian consumers are increasingly gravitating towards the open internet. Nearly eight in 10 users surveyed have increased their time on the open internet, with 76 per cent ex
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EZ Rankings Goes Local: Revolutionizing Digital Marketing for Indian Busin
Updated : 2 years, 3 months ago IST
Noida (Uttar Pradesh) [India], March 5: Award-winning digital marketing agency EZ Rankings announces its mission to empower Indian businesses through customized online marketing strategies. Leveraging its global expertise and a 92% client retention rate, the agency aims to transform the digi
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MobileAppDaily Reveals Top Reasons Behind USD 84 Billion Lost in Ad Frauds
Updated : 2 years, 3 months ago IST
New Delhi [India], February 27: Digital marketing and digital ad fraud are taking the advertising world by storm. In 2023 alone, the total loss of revenue due to digital ad frauds, misplacement, and lack of transparency sums up to USD 84 Billion. Many tech giants facilitating advertising hav
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Higher ad spends to lift revenue 13-15 pc for print media in 2023-24: Cris
Updated : 2 years, 11 months ago IST
Higher spending on advertisement by corporates and governments in view of the upcoming state and national elections are expected to lift the revenue of the Indian print media sector by 13-15 per cent, according to a report by Crisil Ratings.
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MyRevue Elite Revolutionizes D2C Brands' Sales and Engagement Strategies
Updated : 2 years, 11 months ago IST
New Delhi [India], June 20: In an era where direct-to-consumer (D2C) brands are vying for consumer attention, a game-changing platform has emerged to help these brands increase sales, maximize return on investment (ROI) from ad spends, and boost engagement on their websites. MyRevue Elite, t
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