Search For "ad fraud"
MobileAppDaily Reveals Top Reasons Behind USD 84 Billion Lost in Ad Frauds
Updated : 2 years ago IST
New Delhi [India], February 27: Digital marketing and digital ad fraud are taking the advertising world by storm. In 2023 alone, the total loss of revenue due to digital ad frauds, misplacement, and lack of transparency sums up to USD 84 Billion. Many tech giants facilitating advertising hav
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Affle to acquire Appnext, strengthen mobile app recommendation platform
Updated : 5 years, 9 months ago IST
New Delhi [India], June 9 (ANI): Consumer intelligence platform Affle India on Tuesday announced the signing of definitive agreements to acquire full control of Appnext Pte Ltd in Singapore and 100 per cent intellectual property of Appnext app discovery and recommendation platform with immed
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Google Play Store removes 600 apps over mobile ad fraud
Updated : 6 years ago IST
California [USA], Feb 21 (ANI): Google announced that it took down hundreds of apps from its official Play Store for violating its ads policy.
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mFilterIt joins ANA Trust to ensure transparency in global digital supply
Updated : 6 years, 5 months ago IST
New Delhi [India] Oct 01 (ANI/NewsVoir): The fastest-growing ad-fraud and brand safety company in the world, mFilterIt has joined the ANA Trust Consortium. The Association of National Advertisers (ANA) is the United States advertiser trade association founded in 1910, having more than 1,850
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