Affordability remains crux of Lenovo's range of future-ready laptops

New Delhi [India], July 19 (ANI): Aiming to further strengthen their hold in the consumer PC market, Lenovo on Wednesday launched an array of future-ready laptops, consisting of ultra-sleek devices offering powerful computing to today's millennials. The new range boasts of competitive pricing, ranging from as low as Rs. 20,000 to over one lakh rupees for the high-end range. This, they believe, would give them an edge over their counterparts, catering to a wider stratum of society. "Two things that we stand for are affordability and reliability. Our latest collection further strengthens our position as the trend setter in the PC space," Rajesh Thadani, Executive Director - Consumer Business and Ecommerce, Lenovo India told ANI. The new expanded consumer portfolio offers 7th Gen Intel® Core™ processors and advanced NVIDIA graphics, with full HD IPS display and narrow bezels, integrated Dolby Audio Premium and Atmos technology, JBL and Harman speakers. The design, which forms the core of Lenovo's innovations with this range, allows one to flaunt laptops that are 25 percent thinner and lighter, with metallic finish and tone-on-tone colours. Another key feature of the range is the extended battery life it offers, supporting Thunderbolt version 3.0. It is also enabled with a fingerprint reader and Windows 10 Home's personal assistance of Cortana. The Lenovo Yoga 720, weighing 1.25kgs at 0.75" (19 mm), the Yoga 720 is a perfect companion for a dynamic lifestyle. The Lenovo Yoga 520 is another addition to the Yoga line-up with up to 128G PCIe SSD + 1TB SATA HDD hybrid storage. Both convertibles come with cutting-edge NVIDIA graphics, FHD screen and a fingerprint reader. The devices come with JBL Speakers and Dolby Audio Premium in the Yoga 720 and Harman Speakers in the Yoga 520. The optional Lenovo Active Pen provides a natural, intuitive pen experience with pin-point accuracy, palm-rejection technology and pressure sensitivity. The range also offers Windows Inking feature, which will allow users to sketch portraits, write notes or share on-the-go. While the Yoga 720 is priced at Rs. 74,500, Yoga 520 is priced at Rs. 39,600. As part of the Ideapad series, the company launched three versions - Ideapad 720S, 520S and 320S. The Ideapad 720S comes with feather-light portability with heavy-duty performance. With a backlit keyboard of up to eight hours of video playback battery life, JBL Speakers with Dolby Atmos and a weight of just 1.12kgs, the device offers the best of all worlds. The Ideapad 520S and 320S are designed to keep up with entertainment and productivity needs of millennials and offer a chic versatility to suit their style. The three models are priced at Rs. 74,850, Rs. 47,450 and Rs. 34,750 respectively. Other variants of the Ideapad series are the Ideapad 520 and 320, which offer the latest multimedia capabilities to customers with top-of-the-line processing and advanced graphics up to NVIDIA® GeForce 940MX. The Ideapad 320 has Dolby Audio-optimised speakers that deliver crystal-clear audio with minimal distortion at any volume. The Ideapad 520 offers a boost from the sound of the Ideapad 320, featuring Harman Speakers with Dolby Audio. The device also features a redesigned chassis with angled edges and metal surfaces. Preloaded with Windows 10 Home, both laptops guarantee lightning-fast responsiveness and reliable battery life. The Ideapad 520 is priced at Rs. 42,400, while the Ideapad 320 is priced at Rs. 17,800. "While fixing the prices for our products, the main agenda was to provide premium features across all variants, irrespective of the price. Affordability was a big thing; it was about making high-end technology available at a more affordable price. It was all about making it for the masses, making it at a mainstream price," Diptesh Ghosh, Director-Product, Lenovo India told ANI. In terms of the distribution channel, the company is looking to invest more in the offline segment, with emphasis on exclusive Lenovo stores and multi-brand outlets. Apart from this, the laptop giant is also looking to rope in a premium club, integrating higher association with the customers. "While we do have an e-commerce segment in our distribution channel, which is undoubtedly important, our investment is more towards the offline segment," said Rajesh. The company is also looking to expand their retail segment, with the introduction of over 100 new stores and express centres across the country, adding to their exclusive outlet chain of over 600 stores. (ANI)