VuLiv Player launches eye tracking technology in digital advertising - EyeVu

New Delhi [India], Mar 8 (ANI): Native media platform bridging offline-online entertainment playback experience on smartphones, VuLiv Player, on Thursday announced the launch of EyeVu.

Built on native android library, EyeVu, is an intelligent technology that works on human eye movement across a set of angles or even eye blinking to create an algorithm that calculates the exact number of seconds or video frames a consumer's attention was lost or regained and generates real time data that provides rich creative insights for brands to investigate a consumer's viewing interest pattern to a particular ad campaign or video content.

This eliminates the problems of misleading data on consumer's viewing patterns and combats frauds in digital advertising.

The data generated can also help decode the science of compelling storytelling by advising marketers to rework on the content frame by frame and create A-B video testing samples to analyse audience response by exposing them to different edits of video under controlled conditions.

Artificial Intelligence (AI) and Big data Analytics powered EyeVu technology empowers marketers and creative story tellers to create insightful, creative and unique content to ensure that the message weaved in an advertisement or the entertainment video reaches to the 'right audience', at the 'right time'.

"With EyeVu AI, marketers first time will receive scientific measurement of a video content's emotional engagement and predictive effectiveness of target audience, thereby creating the most effective formulae of gripping story telling for brands. This technology combined with AI and Big Data can unearth human science data to build right creative content, be it for advertising or entertainment," said founder and CEO, VuLiv Player, Manoj Kumar Gupta.

According to marketing research firm eMarketer's data, mobile will account for more than half (62 percent) of overall digital ad spending, which is expected to hit a total of USD 2.8 billion by 2020.

Globally, mobile ad spending touched USD 36.6 billion in 2016, accounting for 51 percent of overall digital advertising spending, according to IAB's Internet Advertising Revenue Report.

With VuLiv Player's EyeVu data, marketers can analyse the creative lift of entertainment video piece that is been targeted to the consumer, predict and analyse their actual viewing pattern, understand where the customer's attention is dropping or where they are most attentively watching in a video advertising session and create more relevant, compelling and gripping brand advertising content, saving almost 90 percent marketing dollars and generate accurate conversions to the campaign. (ANI)