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Online gaming industry in India to surge by 2021: Google, KPMG

ANI May 10, 2017 20:55 IST googleads

New Delhi [India], May 10 (ANI): Highlighting the growth opportunities in the digital gaming industry in India, Google India and KPMG on Wednesday released joint report 'Online Gaming in India: 2021' to highlight the gaming industry in India. As per the report, it is expected that the industry will gain momentum and grow to USD one billion by 2021, from the current USD 360 million, at a growth rate of 20 percent. With a 117 percent spike in searches for online games by Indians, it is estimated that the current online gamer base of 120 million gamers in 2016 will grow to 310 million by 2021. The 'Online Gaming in India: 2021' report provides a detailed overview of the online gaming industry in India, its potential growth, the challenges and growth opportunities for developers. In addition to this, the report, highlights the consumer insights in terms of demographics and their gaming preference, their usage and spending patterns. However, the 'Online Gaming in India' report is based on a primary qualitative and quantitative research executed by IMRB that covered over 3,000 respondents across 16 geographies including metro and non-metros to understand the importance of the triggers, barriers and perceptions among the online gamers and non- gamers. Geographies including Delhi-NCR, Jaipur, Lucknow, Chennai, Bangalore, Hyderabad, Vishakhapatnam and others have respondents in the age group of 16-45 years who are owners of smartphones and tablets/laptop/PC with internet connection of all devices. (ANI)

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