41 pct of SMBs prioritize managing risk over winning customers

New Delhi [India], Aug 1 (ANI): Running any business can be tough, but small and growing companies face particular challenges. Kaspersky Lab research shows that, in a world of rapidly evolving IT security threats and market volatility, companies with fewer than 100 employees are prioritizing the management of risk ahead of innovation (39 percent), gaining new customers (37 percent) and becoming a digital business (35 percent). To help such businesses address their concerns, some of Kaspersky Lab's top managers, including the CEO, Eugene Kaspersky, have joined forces to share their personal thoughts on the key challenges facing smaller companies. The result, 'Take 10 minutes: insight on big decisions for small businesses' is a collection of comments, quotes, advice, lists and more, illustrated with examples of Kaspersky Lab's own experience. Published to mark Kaspersky Lab's 20th birthday, the guide offers personal perspectives on leadership, finance, risk, recruitment, innovation, competition and IT - as well as favorite business quotes and top books. The insight includes: •How to convince financial backers you're worth investing in, and what to spend your money on •Why you should approach success with caution, especially in the early days •Why you should always listen to customers but not become over-dependent on them •Why some employees will not be ready to grow with the business •How to overcome the fear of failure •How to recognize when competitors are allies •Why you should never recruit someone who's perfect at the job; and more "When you run a business, every day brings new challenges and opportunities - and they all have something of value to teach you. Over 20 years, we've learned so much! And now we'd like to share some of that insight and experience with you. The journey from startup to global enterprise is a tough one - but also an exhilarating and rewarding one," said chairman and CEO Kaspersky Lab, Eugene Kaspersky. (ANI)